Claire Verdirame

Claire leads the firm’s global marketing, brand and corporate communications strategy. In this role she is responsible for strengthening AlTi’s market positioning, supporting the firm’s growth strategy and enhancing its reputation across global markets.

Since joining AlTi, Claire has built and scaled the firm’s global marketing function and led the repositioning and rebranding of the business following the creation of AlTi Tiedemann Global. She played a central role in defining the firm’s narrative and strategic positioning and co-led the development of AlTi’s U.S. growth strategy. She has also led initiatives to deepen engagement with ultra-high-net-worth clients globally, including the development and implementation of a strategy focused on attracting and retaining female ultra-high-net-worth clients.

Claire has extensive experience in financial services marketing, strategy and communications. Prior to joining AlTi, she spent 13 years at HSBC in a number of global leadership roles. She served as Global Head of Marketing for HSBC’s Global Private Banking and Wealth business, where she led the repositioning of the private bank to support growth in market share among ultra-high-net-worth clients. Earlier roles included Global Head of Marketing for HSBC Premier, Head of Consumer Insight and Marketing Performance, and Head of Customer Experience for EMEA.